Vol 36, No 2 (2018)

Journal of Case Studies

Table of Contents

Editorial Board

Editorial Board 2017-2018 PDF
Leigh W. Cellucci, Cara Peters, Jenyqua Young i-ii

From the Editors

Time to Say Goodbye PDF
Cara Peters, Leigh W. Cellucci, Jenyqua Young 1-7

Abstracts

A Tree Dies and a Pub Suffers PDF
Steven Cox, Jim Foster, Tim Burson, John Repede 8
dusitD2 Hotel Constance Pasadena PDF
Yang Zhang, Stephen J.J McGuire, Kern Kwong, Niyati Gosalia, Manika Tiwari, Neda Abousaidi 9
Forum Credit Union: Implementing a First-Time Home Buyer Program PDF
Daniel H. McQuiston 10
General Motors: The ignition switch from hell PDF
Isaac Wanasika, Suzanne L. Conner 11
If You Can’t Take the Heat, Get Out of the Kitchen: Calculating the Costs of a Fire at Southern Hospitality Inn PDF
Christine Ladwig, Dana Schwieger, Raven Lawhorn 12
Managing Innovation without Managers: Valve Corp. PDF
David Thornblad 13
Northflow Solutions, Inc.: Using ABC to create a new pricing model PDF
Steven Johnson, Paul Brennan 14
Robin’s Risky Re-Do: A Services Marketing Challenge PDF
Donna A. Smith, Timothy P. Brotherton 15
Scooterino: Ride Sharing in Rome PDF
Aruna Chandra, Sandeep Bhowmick, Ayoub Chaabi, Brien Smith 16
Sears’ Spinoff of Lands’ End PDF
Shane Van Dalsem 17
The Charlotte Hornets: Resurrecting a Brand, Rescuing a Franchise PDF
Timothy E. Burson, William L. Sparks, Bradley W. Brooks 18

Cases

A Tree Dies and a Pub Suffers PDF
Steven Cox, Jim Foster, Tim Burson, John Repede 19-21
dusitD2 Hotel Constance Pasadena PDF
Yang Zhang, Stephen J.J. McGuire, Kern Kwong, Niyati Gosalia, Manika Tiwari, Neda Abousaidi 22-52
Forum Credit Union: Implementing a First-Time Home Buyer Program PDF
Daniel H. McQuiston 53-65
General Motors: The ignition switch from hell PDF
Isaac Wanasika, Suzanne L. Conner 66-81
If You Can’t Take the Heat, Get Out of the Kitchen: Calculating the Costs of a Fire at Southern Hospitality Inn PDF
Christine Ladwig, Dana Schwieger, Raven Lawhorn 82-91
Managing Innovation without Managers: Valve Corp. PDF
David Thornblad 92-107
Northflow Solutions, Inc.: Using ABC to create a new pricing model PDF
Steven Johnson, Paul Brennan 108-114
Robin’s Risky Re-Do: A Services Marketing Challenge PDF
Donna A. Smith, Timothy P. Brotherton 115-130
Scooterino: Ride Sharing in Rome PDF
Aruna Chandra, Sandeep Bhowmick, Ayoub Chaabi, Brien Smith 131-143
Sears’ Spinoff of Lands’ End PDF
Shane Van Dalsem 144-162
The Charlotte Hornets: Resurrecting a Brand - Rescuing a Franchise PDF
Timothy E. Burson, William L. Sparks, Bradley W. Brooks 163-172


ISSN: 2162-3171